Can you do it? 30 minutes without technology?

Can you sit alone for 30 minutes without any technology and survive?

I was asked if I could sit alone for 30 minute without any technology, friends, family or reading material.   Piece of cake!  I went outside on my deck and sat in my beach chair and soaked in the sun.  In the summer time I do this regularly, I really enjoy my alone time.  While out there I thought about all the people who are addicted to technology and how hard this must be for them.  You know those people….. you are out to dinner trying to have a nice conversation and they are checking their phone every minute or two…ugh! You might even be one of those people!

I use technology but I am happy to say that I am not addicted to it.  I have Facebook, Twitter, and Instagram but really don’t post too much on them.   I prefer to communicate the old fashion way, face to face.  If I want my real friends (you can count them on two hands) to know something about me, I will tell them face to face or call them on the phone to talk with them.  What I am missing is my music.  I always have music playing in my house or when I am hanging outside in the sun.

I don’t feel like I am missing anything by not being connected to technology for a bit. And like I said in the beginning………..Piece of cake!

Social Media in the future

Social media is just the latest fad of today and will continue to change the way we live, communicate and obtain information. Social media will also continue to keep people connected who have the same likes and views on something.  Social Communities will continue to grow and communicate globally.

Business and brand interaction will continue to grow through Social Media with customer experience marketing.  Business can following you know where you are and send you local based advertising to promote a special sale.  Social media will adapt and intertwine with the ever changing technology and devices that we use.  There is going to come a time, if it is not already here, when companies will know more about their customers than one knows their best friend.  Personally I think this is a bit scary and I am not a big fan of my personal information being out there for all to see.

Imagine being part of the marketing for a company and not just a receiver of their advertising.

Imagine being part of the marketing for a company and not just a receiver of their advertising.  Customer experience marketing is just that, giving the customer the experience they are looking for, not the hot product you are trying to sell. The goal of customer experience marketing is to improve the customer experience through engagement.  Customers do not want to be managed or manipulated by companies. The days are gone where a company sends out an email blasts with the same message to all of their customers.  CEM uses data and analyzes the customer and is able to customize, personalize their message based on their behavior.  If a customer’s trusts a company they will provide information to them so the company will be able to send an individual message.

With the increase of technology and mobility, customers are looking for the same experience through different channels of the company’s marketing mix.  CEM can strengthen brand preference, boost revenue with incremental sales from existing customers, improve customer loyalty through memorable customer interaction and lower costs by reducing customer churn.  Customer experience marketing works best when you provide touches to the customer throughout the lifecycle of your brand.  It is also important that you use customer experience in your entire company in every department.  This can be a challenge in getting all departments on board with this, but is necessary to see great results.

Baby Boomers..who in the fitness industry is marketing to them?

There were 77 Million babies born between 1946 and 1964, known as the Baby Boomers.  In three years, 50% of the U.S. population will be 50 and over…….WOW that is incredible!!   What is even more incredible is that marketers are not targeting these consumers.   Less than 5% of advertising is targeted towards the baby boomers, even though they are responsible for 50 % of all consumers spending.  Are we missing something here?

I am shocked that I couldn’t find any fitness social media marketing towards this group.  Maybe I didn’t google it correctly; I tried everything I could think of.  The only site that came up was Amazon, which is a site called 50 + Active & Healthy Living.

In the next ten years, U.S. baby boomers will increase their annual spending on wellness-based services from approximately $200M to $1 trillion (Paul Zane Pilzer, The Next Trillion).

  • Americans 55+ is the fastest-growing age group among gym members, up more than 266% since 1987 (IBISWorld).
  • Women over 50 are the fastest –growing segment in the fitness and exercise industry
  • 82% of adults aged 50+ who use the Internet research health and wellness information online (Pew and American Life Project).
  • Throughout 2012, more than half of U.S. online consumers used fitness electronics, and more than one-third planned on buying a health-related gadget in 2013 (CEA)

Are Targeted Ads Ethical?

It is ethical for brands to use targeted ads in social media as long as they are being truthful.  We are living in a technological era and utilizing advertising advancement is practical. Targeted ads are not intrusive, just analyzing data put out by internet users.

There are some things to avoid in targeted ads in social media.  An article in Forbes, Ethics and the Five Deadly Sins of Social Media, pretty much sums it up.

  1. Unreported Endorsements
  2. Improper Anonymity
  3. Compromising Consumer Privacy
  4. Over Enthusiastic Employees
  5. Using the Online community to get free work.

If you avoid these downfalls you can use social media to help you reach the right target audience at the right time in an ethical manner.   I don’t believe it has to do with being ethical if you use social media to target your particular community.

What type of person exercises?

What are the Psychographic and Demographic for people who exercise? The psychographic (consumer personality traits, values, attitudes, interests and lifestyles) of people who exercise includes people who:

  • want to become healthier
  • lose or control their weight
  • learn to relax and release stress
  • prevent sickness and live longer
  • up for a challenge
  • have a positive attitude
  • like to be active
  • enjoy the outdoors
  • like to feel good about themselves

 

Below are some key Demographics of psychical activity:

  • The most active states are Colorado and Utah, Nevada, Arizona, Idaho and Washington.
  • Less active are the southern states, Oklahoma, Arkansas and Mississippi.
  • Higher the education level correlates with a higher amount of exercise.
  • About 30% of the people 15 and order prefer to walk as a regular form of exercise
  • Ages 45 to  65+ are the most active age group accounting for 34%
  • Men are twice as active then women.

 

There are various ways that brands communicate to their target audiences. They communicate and advertise on TV, magazines, books, blogs, and through social media.  I feel that the fitness industry is doing a good job with their branding.  Everywhere I look I see some type of information on health, exercise and eating better.

Jack LaLanne, President Kennedy, Jane Fonda and Jillina Michaels..What do they have in common?

In the 1950’s, known as “the godfather of fitness” and “first fitness superhero”, Jack LaLanne became recognized as a leader in the fitness industry. He wrote several books and hosted a television show between 1953 and 1985. In the 1960’s, President John F. Kennedy was an advocate of fitness and developed the President’s Council on Young Fitness.   In 1968 Dr. Kenneth H Cooper introduced the concept of aerobics.  He introduced the concept of disease treatment to disease prevention.  Dr. Cooper inspired millions to exercise for good health.

Jump ahead to the 1980’s when Jane Fonda and Richard Simmons hit the scene.  Jane Fonda brings back memories…I can remember playing the Jane Fonda Album and turning the pages in the instruction manual following along with Jane.  This was my first experience with fitness and it is still a regular part of my life.

As technology grew and different media avenues were invented the fitness industry began to flourish and grow. First it was the VHS tape, then the DVD and now social media.  Jillian Michaels is a great example of a fitness influencer that grown her status with different channels of marketing.  She began as a personal trainer, one to one, and then expanded to several different DVD work outs and then TV where she was a trainer on The Biggest Loser.  Since then she has had other TV shows and expanded her marketing through the online community. Millions of people have formed an online community that encourages healthy lifestyle and people can find inspiration to get healthy without leaving the comfort of their home.  Recipes, diets, workouts are exchanged at a fast pace and provides source of encouragement (before and after photos) comments, video chats etc.